Close Rate
Definition
Close rate is the percentage of presented estimates that result in a booked job or signed contract.
What Close Rate Means for Your Business
What it means
Close rate is the sales scoreboard. If a tech presents 10 estimates and wins 6 of them, the close rate is 60%. It measures how well the team turns opportunities into revenue.
Why it matters
Close rate magnifies every other marketing dollar you spend. Double your close rate and you double your revenue on the same number of leads. Most shops obsess over lead flow and ignore close rate, leaving easy revenue on the table.
How contractors use it
Shops track close rate per tech and per job type. Training focuses on presentation, objection handling, and financing. Good-better-best estimates tend to raise both close rate and average ticket at the same time.
Real-World Example
A roofing company grew close rate from 34% to 52% in 6 months through sales training and financing options. On the same 800 annual leads, that shift added 144 closed jobs at a $14,500 average ticket, or $2.09 million in revenue.
Related Terms
Estimate
An estimate is a written offer of price and scope that a contractor provides to a customer before beginning any work.
Average Ticket
Average ticket is the mean revenue generated per service call, calculated by dividing total invoiced revenue by the number of completed jobs.
Upsell Rate
Upsell rate is the percentage of service calls on which a technician successfully sells additional work beyond the original reason for the visit.
Customer Financing
Customer financing offers homeowners a loan or payment plan to cover a large repair or replacement, turning a single big invoice into monthly payments.
Win Rate
Win rate is the percentage of competitive bids a contractor successfully wins against other bidders on commercial or public projects.
Put This Into Practice with Free Software
Kaldr Tech handles close rate and everything else you need to run your shop. $0/month, 3.5% + 30¢ per transaction.