Green Horizon Landscaping
Atlanta landscaper built $180,000 per year in recurring revenue by turning one-time jobs into maintenance agreements
Green Horizon Landscaping was busy but cash-tight, living job to job with zero recurring revenue. Using Kaldr Tech's built-in maintenance agreement tools, DeShawn Williams converted 38 percent of his one-time customers into year-round contracts and added $180,000 in annual recurring revenue in 10 months.
$180,000/yr
New recurring revenue
First 10 months
12 to 164
Customers on agreements
Within 10 months
$14,400/mo
Winter revenue floor
Prior years: near zero
38% of new jobs
Agreement attach rate
By month 6
Busy all summer, broke all winter
DeShawn Williams started Green Horizon Landscaping in 2015 with a truck, a trailer, and one push mower. By 2024 he had 5 crews running across the northern Atlanta suburbs — Roswell, Alpharetta, Dunwoody, Sandy Springs — and a reputation for hardscape work that kept his phones ringing from March through October. The problem was November through February. Revenue in July 2024 was $168,000. Revenue in December 2024 was $21,000. DeShawn laid off 11 of his 22 staff every winter and rehired most of them in the spring, except the three or four each year who found more stable work and never came back. Training the replacements cost him roughly 4 to 6 weeks of crew productivity every March. He tried pushing seasonal cleanup, pruning, and holiday lighting, but those were still one-time jobs that he had to sell every year from scratch. DeShawn knew maintenance agreements were the answer — weekly mow and blow, seasonal bed maintenance, fertilization schedules — but his dispatch platform had no way to build them. The software he was paying $380 a month for treated every job as a standalone ticket. His office manager Chantelle was keeping track of the 12 maintenance customers he had managed to sign manually in a Google Sheet, and even that was breaking down because she was generating invoices by hand at the end of each month. On a bad month she missed billing 3 or 4 customers entirely. DeShawn calculated that at full attachment to his customer base he could be running $200,000 or more a year in predictable recurring revenue, but he had no way to scale beyond a dozen accounts with paper and spreadsheets.
"I used to lay off half my guys every Thanksgiving and pray they'd come back in March. Now I've got a winter crew of 10 and a monthly deposit hitting my account whether it rains, snows, or the sun cooks Atlanta."
— DeShawn Williams, Owner, Green Horizon Landscaping
Agreements baked into the workflow
DeShawn came across Kaldr Tech in an industry newsletter in March 2025 and the headline that caught him was recurring maintenance agreements with automated visit scheduling and recurring billing. He signed up the same week and started with a narrow pilot: he took his 12 existing maintenance customers off the Google Sheet and rebuilt them as recurring agreements inside Kaldr. The first thing he noticed was the system auto-generated visit work orders for the whole season in advance — every Tuesday mow for the Roswell customer, every other Friday for the Dunwoody townhome HOA. Crews saw the visits on their mobile apps without Chantelle touching a thing. Billing ran automatically on the first of each month. That alone saved Chantelle about 9 hours a week. The real unlock came when DeShawn turned on the agreement-builder for his estimators. Every new hardscape or cleanup estimate his guys sent out now included an optional maintenance agreement line item at the bottom, with three tiers — Basic at $145 a month, Standard at $225, and Premium at $340 — auto-calculated based on the property size and service scope. Customers could accept the agreement right on the digital estimate by tapping a box. DeShawn trained his two lead estimators, Marcus and Ray, to mention the agreement in every walkthrough with language like 'I'll include the monthly maintenance quote at the bottom, no pressure, you can accept it with the job or pass on it.' By month 2, agreement attach rate on new jobs was running 21 percent. By month 4 it was 38 percent. DeShawn added a winter-specific plan in October that bundled leaf cleanup, pruning, and holiday lighting into a November-through-February monthly payment at $180.
Features that mattered most
$180,000 in annual recurring revenue and a 10 person winter crew
Ten months after launch, Green Horizon had 164 customers on active maintenance agreements, up from 12. Monthly recurring revenue hit $15,000 in the first 60 days and climbed steadily to $18,200 by month 10, which annualized to roughly $218,000 a year in predictable recurring billings, with $180,000 of that being new recurring revenue added since the Kaldr switch. The winter transformation was the bigger story. In December 2025, revenue was $78,000 — up from $21,000 the prior December — because the recurring agreements didn't shut off when the grass stopped growing. DeShawn kept 19 of his 22 staff employed through January 2026 instead of laying off half the company, which meant he didn't lose any experienced crew members to other employers and his spring 2026 start was the smoothest in his company's history. Chantelle's hours on manual billing dropped from about 14 per week to under 2, so she shifted into handling customer service for the agreement base, which pushed renewal rate on the initial cohort to 96 percent. The three tiered agreement structure turned out to be the quiet hero — 44 percent of signups took the Standard tier at $225, and 18 percent went Premium at $340, which meant the average agreement was worth $228 a month instead of the $145 DeShawn had expected. His 5 crews grew to 6 in February 2026, funded entirely by the recurring base, and DeShawn is planning to open a second location in Marietta next year.
Advice to another contractor
Stop selling one job at a time. Every estimate you send should have a monthly option at the bottom — even if only one in three customers takes it, that's recurring money you didn't have before. Kaldr made it so I don't have to remember who's on what plan, which is the whole reason I couldn't scale this before. Let the software carry the memory and you carry the relationships.
— DeShawn Williams
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